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About Art Work Contact

hi, i'm jennifer. i like to make meaningful things and help other people express their ideas in ways that feel clear, natural, and visually simple.

over the past decade, i've worked as a graphic designer with startups, studios, and companies like fisker, bcg digital ventures (for levi's and lego), push studios, maker studios, and invoy.

i've done a bit of everything: brand strategy and identities, print, websites, apps, and decks (so many decks).

when i'm not working, i'm usually exploring new places with my husband and two boys, reading, journaling, or making art.

if you'd like to collaborate or have a project in mind, feel free to reach out.

Art Direction, Brand Identity, UX, UI

Art direction, brand identity, and end-to-end product design for a health and wellness platform. Leading creative vision from concept through launch.

Personal Work

A personal body of art exploring collage, brush strokes, and mark-making — turning inner patterns outward through spontaneous, intuitive expression.

Creative Direction, Print Design

Creative direction and print design bringing a bold visual identity to life through thoughtful typography, layout, and tactile materials.

UX, UI

UX and UI design for an education platform connecting young people with real-world learning experiences and mentorship opportunities.

Visual Design, UI

Visual design and UI work for an iconic consumer brand — crafting digital experiences that honor heritage while feeling modern and intuitive.

Brand Identity Design

Brand identity design for a leading crowdfunding platform — building a cohesive visual system that communicates innovation and community.

current work

for the past six years, i've led brand identity and creative direction at invoy, a biotech startup based in irvine, ca, overseeing its visual identity across the entire product experience.

Invoy — Art Direction, Brand Identity, UX, UI

personal work

Personal work — Jennifer Jade Lim Personal work — Jennifer Jade Lim Personal work — Jennifer Jade Lim

when i'm not working, i focus on my personal practice, intuition-led mark-making and writing. i use journaling and collage with found materials to express the recurring “ghost structures” of my inner world, like patterns of thought, emotion, and sensory experience.

Personal work — Jennifer Jade Lim Personal work — Jennifer Jade Lim Personal work — Jennifer Jade Lim

design work

services

  • art direction
  • book design
  • brand identity
  • brand strategy
  • campaigns
  • creative consulting
  • creative direction
  • editorial design
  • exhibition design
  • print design
  • ux & ui design
  • website design

clients

  • Invoy
  • Levi's
  • Lego
  • Fisker
  • BCG
  • Collective Shift
  • Clover
  • Maker Studios
  • LRNG
  • Indiegogo
  • Artemis