Invoy

Over a decade ago, Invoy developed a breath device that measures fat burn more accurately and faster than a bathroom scale. This, combined with science-based coaching, has enabled people to make informed health decisions rather than relying on guesswork. Initially utilized to address childhood obesity and assist low-income families lacking proper health education resources, today Invoy continues to use this technology and coaching to support individuals in achieving their health goals.

Invoy’s breath technology and science were always the company’s leading forces, but the look and feel of the brand didn’t reflect that. Their goal was to elevate their brand identity to emphasize both reliability and accessibility, as well as attract new talent — from developers to scientists. 



As Head of Creative, I oversaw Invoy's visual direction, and was responsible for creating and evolving its brand identity. This included updating the brand across different user touch points including the app, website, all print and digital collateral, and packaging. I managed freelance contractors and vendors to develop a brand library, including illustrations, photography, and web assets to match our new brand standards.