Jennifer Jade Lim

To strike a balance between my design work and personal artistic expression, I've dedicated the past few years to experimenting and creating more intimate pieces. Daily journaling and a conscious commitment to developing new work have become integral to my creative process.

My artistic exploration delves into themes that embody a primal connection, including the ocean, spiritual rituals, and mark-making.

In collaboration with my husband Jesse, we developed a brand strategy rooted in the spontaneity of my mark-making, aiming for authenticity and truthfulness. This resulted in a new brand identity, artist’s statement, website, and social media plan, creating a robust platform for me to grow as an artist and connect with fellow creatives.

Creative Directors: Jennifer Merrell and Jesse Merrell
Copywriter: Mari Meyer

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